Soil is where sustainability begins. Not in the packaging, not in the marketing – but in the unseen. Cultivating high-quality cannabis means committing to the health of what’s hidden. To restore the soil is to restore ourselves – to unlearn extractive ways of living and lean into reciprocity. So the next time you light up, ask yourself: where did this plant come from? Who nourished the ground beneath it? And what kind of future are we growing, one root system at a time?

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